But second, the 2.23% of the people who did convert only became leads. That means there’s still a ton of work to do before you ever collect a single penny.
But second, the 2.23% of the people who did convert only became leads. That means there’s still a ton of work to do before you ever collect a single penny.Multiply the number of new leads by the and you’ve got a problem. Here’s a quick and dirty analysis I just threw together as an example. Just think about what that would do to these numbers right now.
For example, getting your (in other words, a white paper versus a “free consultation” page) has the single biggest impact on conversion rates.
And then, on the back end, ‘nurtured’ leads who’ve had a chance to digest your content result in as well.
So white papers allow you to kill two birds with one stone (and I mean that in the best, least violent way possible).
That way, you can continue following up with them to encourage future sales.
I’ll walk you through five simple steps to create a white paper that will start generating new leads ASAP.