Small Business Planning Guide

Small Business Planning Guide-8
Within Cleveland’s residential landscaping market, there are only two high-end architectural competitors: (1) Yard Makers and (2) Design Your Landscape.

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Spend some time thinking about what sets you apart.

If your idea is truly novel, be prepared to explain the customer pain points you see your business solving.

Even better—if you’re pressed for time—we’ve compiled the 10 steps and examples into a downloadable (PDF) template: But, first things first …

A business plan is a comprehensive roadmap for your small business’ growth and development.

The idea of carving out enough time to learn about every potential competitor you have may sound overwhelming, but it can be extremely useful.

Answer these additional questions after you’ve identified your most significant competitors: If you haven’t done your homework, those investors will see right through you.

Your business should be listed last, on the right which is standard practice.

This is often referred to as a competitor analysis table.

For example, if your product is perfect for people with money to hire landscape architects, listing “anyone with a garden” as your target market might not go over so well.

The same is true with your market analysis when you estimate its size and monetary value.

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