The economic advantages of advertising are stressed. : A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games.
The economic advantages of advertising are stressed. : A 9 page paper on the benefits and the results of advertising by placing products within movies, TV shows and even CD-Rom-based computer games.Movie studios have long preferred using recognized national brands over generic approximations simply for the realism such product use provides.
Consumer resistance to such thought-altering attempts is far less than most consumers would care to admit, and the advertisers know it.
Edward Bernays and John Dewey were aware of the problem, though for far different reasons.
The paper concludes that though there are some instances of gender-specific focus, childrens programming seems to be much less gender-biased than in years past. : A 5 page essay that describes ambient advertising and gives examples of what it is. : An 8 page paper discussing the growth of propaganda in advertising.
Although this form of advertising is receiving a concerted effort in England and other European countries, it is certainly present in the United States and has been for many years. Most of the complaints of propaganda in advertising address only those campaigns that are blatant in their statements attempting to sway the thinking of consumers.
With older children, it is good training for them to be making many of their own purchasing decisions.
But with the young ones, marketing today is becoming increasingly deceptive in its quest for increased creativity. : An 8 page paper looking at the content of both childrens TV shows and the commercials within them from a gender view.The ad is evaluated and determined to be very effective.Original ad copy not available (it is described in detail though ! : A 5 page research paper which examines cigarette advertising successfully targeted first women, and then teenagers as a potential market for addiction to tobacco products. : In this 5 page essay, the writer reports their observations of television commercials as they occurred during a certain one hour television program. Comparative Advertising has for some time been the term used to define marketing strategies in which a company's competitors are featured in ads and compared with the company's own product quality.Shows discussed are Looney Tunes (Porky Pig), Captain Planet and Muppet Babies.Commercials discussed are those for Oreo Cookies, a motorcycle that comes with a wrench for making bike parts move, triplet babies, and ever-present Barbie.Some companies say that product placement is valuable only for brand reinforcement, but research indicates that advertisers can well expect increased sales. : A 4 page paper discussing, based upon research, how large software companies develop advertising budgets that enable them to monopolistically "outdo" smaller companies who can not afford to compete. : This 3 page paper examines the controversy between the restriction of our freedom of speech, the importance of the tobacco industry to our national economy, and the dangers of smoking,-- especially among the young. : 5 page analytical discussion (responses to approximately 11 short answer questions) of a full-page color advertisement for Chloe-Narcisse Perfume.The writer feels that advertising should be made available and affordable to all. The writer discusses message, audience, reference groups, sociocultural determinants etc; Excellent for those studying subjects such as advertising or marketing. : A 9 page essay that comparatively analyzes print advertisements for three different hotels.: A 6 page paper arguing against the use of sexual images in advertising. : A 10 page research paper defining just what constitutes exploitative advertising.The paper also looks at the ways in which this advertising approach exploits women, and why marketers continue to use it. : A 5 page paper discussing the subconscious, symbolic, and blatant use of sexuality in the advertising of products ranging from beer to baldness to attract male consumers. Each spring, the print advertisements of the previous year are pooled for judging. Winning an award for an ad is a true cap feather, but winning ads are not necessarily the most effective.The original ad copy itself is no longer available. : A complete, 9 page analysis of a print magazine advertisements designed to sell Microsoft Office -- a popular PC/Windows software package. : In this 7 page paper, the writer evaluates a print ad for Excedrin -- aimed at de-marketing their rival brand : Tylenol.The writer examines that ad's target market, cultural message(s), use of reference groups, psychological screens, and more. Discussed are the various techniques used by Excedrin including logo, comparison, cultural appeals, empathy, cognitive theory, and more.