Online Shopping Website Thesis

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For those born before the 1970s, “The online market [is] a new innovation for them so they [are] less familiar with online shopping”.

“Pre Net-geners have a relatively lower capability to utilize the excess of information available on the Internet” (Kim & Ammeter, 2008).

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CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY Nowadays, there are so many people all over the world who use the internet to shop for goods and services.

These stores usually consist of several department areas with the merchandize organized accordingly.

The consumer may view the products’ picture, item details, materials, sizing, etc.In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience.A company that wants to market their items online can establish an online store by developing a website.People are very much likely to shop online rather than going to the malls because the items available in online are very much accessible.According to Limcaoco (2000), Filipinos experience themselves the convenience and accessibility of online shopping.Others; however, still enjoy and prefer to go into a physical store to make purchases.For some consumers their method of purchase is not because of a preference but because of generation gap.According to Ac Nielsen (2007), more than 627 million people in the world shop online.Many online shopping websites over the internet spread like virus that broaden peoples’ choice in terms of products ranging from clothes, shoes, jewelry, electronics, and even gadgets.The convenience of online shopping is the main attraction for the consumers.Unique online payment systems offer easy and safe purchasing from other individuals.


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