The shop had been around a long time as Bullet Motorcycles and was much frequented by celebrities such as Ewan Mc Gregor and Charlie Boorman, but it was struggling and run down when Will and Andrew bought the lease.It soon became a mecca for bikers from London and beyond who want to look cool.
The shop had been around a long time as Bullet Motorcycles and was much frequented by celebrities such as Ewan Mc Gregor and Charlie Boorman, but it was struggling and run down when Will and Andrew bought the lease.It soon became a mecca for bikers from London and beyond who want to look cool.Tags: Professional Paper WritersDownload Business Plan FormatCriminology Dissertation MethodologyDissertation Literature ReviewDeveloping Countries Essay TopicsSteps On Writing An EssayUsing Voice In An EssayTerm Paper On The Holy Grail - Monty - PythonResearch Wallpaper
Customer acquisition is expensive and can be challenging for even the most established business. Building relationships and forming a core customer base can be much more beneficial and cost effective to your start-up motorcycle business.
As the new player in the game your first instinct might be to dedicate all of your marketing budget towards outreach to bring new customers. Tip #3: Create a system for gathering your customers’ information You’ve decided you want to keep in touch with Mark, he’s a good guy.
Tip #5: Promote the hell out of it Be your own best asset. You might be thinking, “This is male-dominated business. ” Believe it or not, Real Men Use Coupons, and PR Newswire and Marketing Charts have some data to prove it: Tip #7: Be an expert in your niche When Mark asks you about tires, say more than just “These ones are round, and black.”Read those distributor catalogues inside and out. If there’s a niche that your business focuses on, familiarize yourself with it.
Odds are you have a friend or two and some relatives. You have strangers waiting on their motorcycles next to you at the red light, or on their motorcycles at the weekly bike meet in town. Get some motorcycle-related promo products to give out. Know what’s happening in it locally as well on the online scene.
Times were tough when Will Starrit and Andrew Taylor took over an ailing motorcycle accessory shop.
However, they were soon bucking the trend using ecommerce technology to sell their select range of clothing and accessories The online store went live in December 2008, only eight months after the Urban Rider shop opened on the fashionable New Kings Road, in Fulham, west London.Be sure to keep an eye on local riders and businesses on Instagram.Tip #8: Build goodwill by helping others Speaking of forums, meet John and Jane.So you made some sales your opening week, that’s great. How will you keep Mark and the rest of your customers coming back? Create a plan of action: ask for email addresses, phone numbers, mailing addresses. Tip #4: Invest in a CRM platform Take Mark’s info to heart. It’s a software platform that can capture your customers’ personal information (name, email address, mailing address), vehicle information (year, make, model, service history), and transactional information (products purchased, service history). The system recognizes the service as a periodic one, and it automatically sends Mark an email inviting him to come in for an oil change three months later.How will you let them know about that next big thing you’ve got? Some CRMs can be set up to reach out to your customers automatically, so you don’t have to lift a finger. Some systems can also learn Mark’s oil change habits, so as to predict when he will need to come back for service next, for maximum efficiency.Choose wisely who you want to have representing your business. Don’t settle for hiring a friend, or a friend of friend, simply because he or she needs a job.Choose even more carefully if you decide to partner with someone. Invest carefully in your business and watch it come to life. In more seasonal climates such as the northern USA and Canada, the biz is feast or famine.Helping a present or prospective customer doesn’t need to be time consuming.Right now John is posting a question on your local area’s motorcycle forum asking for advice on why his motorcycle won’t start.She’s another reader on the forum, happy to see you out there and helping the community.Tip #9: Keep on giving Tickets to Nitro Circus, anyone?