Lounge Business Plan

We plan to reach these people through direct marketing to local hotel patrons.We anticipate a 20% annual growth rate in this segment.Through word of mouth, the Nightclub expects realise an increase of five percent annually from this segment.

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They have indicated that the Nightclub is “exactly” what they were looking for and wish to place it directly in front of the theatre.

The annual projected traffic for what Cinemark is calling their ‘flagship’ location is 1.4 million people, which exceeds their current Tinseltown location at the arena.

Fortunately, the long, late night hours of operation help The Nightclub lend itself to multiple segment appeal.

Our market segmentation scheme allows some room for estimates and nonspecific definitions.

He successfully opened and managed two nightclubs, and went on to open other operations including a sports bar.

He is currently in his fifth year in the hotel industry, where he manages a successful sales department.

We will utilise the anticipated loans in the amount of $x.x million to build out the approximate 10,000 square foot space and purchase equipment necessary for the start-up of a new nightclub venue.

The following tables and charts illustrate the capital requirements.

We also anticipate a 15% annual growth rate in tandem with the growth rate of Waldport and through increased popularity.

College Students – By creating an environment that is appealing to college students, we secure a natural progression between the high school student and the young professional.


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