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Clothing is very personal because our clothing choices are one of the ways that we define our identity – to both ourselves and to the world.
Moreira cites Bad AF Fashion (a fashion startup) as a how-to example. You might have many business ideas, but it’s important for you to focus on one.
Here’s what Moreira thinks they’re doing right: Arguably, the key to their success has been having a clear brand identity that resonates with their target customers, staying authentic to that identity, and knowing how to communicate it to the desired audience. You can learn more about the nuts and bolts of establishing and maintaining consistent brand identity in Grow Your Small Business with Consistent Branding.
In a detailed business plan, you may want to include your anticipated pricing structure.
But, whether you include pricing info in your business plan or not, it’s an issue you must consider.
The LLC business structure provides the limited liability features you would find in a corporation.
The Small Business Administration has all of the details about these common small business structures and others.
For a clothing line, these costs will include: If you plan to hire any employees, you’ll want to budget their wages into your start-up calculations as well.
Once you know how much it will actually cost to get you started, compare that with the funds you actually have. (See section 9 below to learn how to find a partner or investors.) If you’re starting a Cut-and-Sew line, you’ll need to get in the habit of calculating how many yards of fabric are needed to make your garments so that you can buy enough, but not too much.
It follows, then, that having a message that resonates with these consumers, and staying authentic to that message, is one of the few ways to break into the cutthroat fashion industry as a small brand…
Your answers to these questions (and others like them) will build the core of your brand.