Disposable Rocket Essay

Disposable Rocket Essay-15
Rayovac needs answers to several questions before making this strategic decision. Initially, it was called The French battery Company. Currently, Rayovac is the market leader in wearable hearing aids.If they make the investment, will the company grow to be the market leader in this product line? Will the company have enough cash to execute the strategy? In the years 1930-1988, Rayovac concentrated on manufacturing batteries for consumer products such as radios, flashlights and computer clocks.Currently, the company is the third largest battery maker, after Duracell and Energizer.

Rayovac needs answers to several questions before making this strategic decision. Initially, it was called The French battery Company. Currently, Rayovac is the market leader in wearable hearing aids.If they make the investment, will the company grow to be the market leader in this product line? Will the company have enough cash to execute the strategy? In the years 1930-1988, Rayovac concentrated on manufacturing batteries for consumer products such as radios, flashlights and computer clocks.Currently, the company is the third largest battery maker, after Duracell and Energizer.

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The market for batteries is growing due to the increased popularity of high drain devices such as laptops and cameras.

Traditional alkaline batteries account for 70% of the market in Canada.

Rayovac Corporation is contemplating expanding its rechargeable batteries line.

This would be a shift from the alkaline disposable batteries.

This growth should be achieved with minimal sacrifice of profits from existing products. Growth in the rechargeable batteries segment will ultimately lead to decline in the alkaline battery segment.

Rayovac is committed to environmental sustainability. The company aims at creating safe environments and minimizing damage by recycling and reusing.Which marketing strategies should be adopted if the plan is implemented? The company acquired several patents in this department.However, it did not manage to unseat the two market leaders Duracell and Energizer.If the rechargeable batteries strategy can aid in achieving this goal, then the company will pursue it.Battery consumers can be divided into two groups based on size of purchase.According to these findings, it is not worthwhile for the company to implement the strategy.Rather, it should focus on market penetration and market growth.Manufacturing customers buy batteries on a large scale to include in their products.Individual consumers can be divided into heavy technology users and medium technology users.The market is yet to adopt the concept of rechargeable batteries fully. It could be an opportunity for market growth or a fad, which may pass.Mr Falconi needs to decide whether to seek other means of creating sustainable competitive advantage in the disposable batteries market or to change the strategy to focus on rechargeable batteries. This began the journey to dominate the hearing aid market.

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