Madeline is a writer and Digital Content Team Leader for Leverage Marketing. When she's not writing, she enjoys running, attempting to cook, going to trivia nights, and exploring Austin.
You don’t learn about management through design experience.
And it’s that wisdom that I want to share with you today.
Below, I’ve outlined the three most important tips that helped me start a digital marketing agency, keep it afloat and ultimately succeed.
Our agency was stuck in an up-and-down, on-and-off workflow where we couldn’t look for new leads while working on our old leads. Most agencies of any industry suffer the same trouble of having to choose between getting new clients or satisfying old ones.
So from that point onward, I started looking for new, more streamlined methods for generating leads. Since the web was still young and unfamiliar, I was able to incorporate SEO techniques before our competitors and I took advantage of early Google Adwords before it was even called “Google Adwords.” Soon enough, we were receiving hundreds of thousands of leads from all over the country.Whatever the case, you know that when hiring a digital marketing agency, you need to do your research and ask all the right questions.Not sure if you’re covering enough ground with your current list of questions? We’ve come up with a list of 40 questions to ask before hiring a digital marketing agency.The best way to have your cake and eat it too is using freelancers.They offer the benefits of hiring additional workers without the costs of hiring additional workers.The Search Network is Google’s group of search-related websites and apps where your ads can appear.If you choose to advertise on the Search Network, your ad can show near the search results when someone searches for terms related to one of your keywords.I was working for a real estate agency back then, and I spent a lot of time cold calling and driving around location spotting.This was a time when you couldn’t get phone numbers online, so I had to thumb through my phone book for all the potentially interested residents in a neighborhood.It was precisely that encompassing view of business that allowed me to be named on Inc 500’s list of fastest growing companies two years in a row.Now, I’m poised to do it over again with my new digital agency, Conklin Media.