Coca Cola Case Study International Business

The Benefits As a direct result of this synergy, Coca-Cola HBC has diverted significant quantities of Point of Sale display units from landfill while reducing CO emissions, but more significantly the synergy demonstrates the outworking of their corporate responsibility policy.This report provides an analysis of the Coca-Cola Company’s communications internal and external practices and strategies, and how their communication practices and strategies help company’s success. With the presence in more than 200 countries and the daily average servings to 1.9 billion people, Coca-Cola Company has been listed as the world’s most valuable brand with 94% of the world’s population recognizing the red and white The world knows and has tasted the coca cola products.

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During Candler’s era, Coca-Cola was sold only through soda fountains. But Coca-Cola was so famous in the US that it was subjected to imitations.

Early advertising campaigns like “Demand the genuine” and “Accept no substitutes” helped the brand somewhat but there was a dire need to differentiate.

Hence, in 1916, the unique bottle of Coca-Cola was designed by the Root Glass Company of Terre Haute, Indiana.

The trademark bottle design hasn’t been changed until now.

The company has followed the same branding strategy till now.

Coca-Cola is everywhere and hence has the world’s most renowned logo. It was and it is an ‘Experience’ of happiness and joy.Peak took the units for recycling and paid a rebate for the material.This saved CCH disposal costs and resulted in all of the components being recycled into new products. Download as . The Company Founded as a family business in 1939, Coca-Cola HBC Ireland and Northern Ireland is one of the largest companies in the non-alcoholic beverage industry in the country.The Solution The Industrial Symbiosis practitioner visited the site in Lisburn to see the units which contained both metal and plastic components.From his extensive knowledge of recyclers he advised the company to contact Peak Environmental, a company that specialises in both metal and plastic recycling.Hence, by the end of the year, Pemberton was ready with a unique recipe that was tailored to the customers taste.Pemberton soon had to make it non-alcoholic because of the laws prevailing in Atlanta.A franchised bottler of the Coca-Cola Company and a member of the 28-country Coca-Cola Hellenic Bottling Group the company has been refreshing local consumers for over 75 years.Employing over 900 people across the island, from its manufacturing facility at Knockmore Hill in Lisburn and offices in Dublin, the company serves 6 million people, producing, distributing and selling to an all-Ireland market.


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