Using the information you gathered in step one, continue by examining and making a list of the value creation functions of the company.
For example, the company may be weak in product development but strong in marketing.
This portion requires that you identify and analyze the structure and control systems that the company is using to implement its business strategies.
Evaluate organizational change, levels of hierarchy, employee rewards, conflicts, and other issues that are important to the company you are analyzing.
Analyze the company’s line of business and its subsidiaries and acquisitions.
You also want to debate the pros and cons of the company strategy to determine whether or not a change might benefit the company in the short or long term. Thus far, your case study analysis has identified the company’s corporate-level strategy.
After you are comfortable with the information, use the following step-by-step instructions (geared toward a single-company analysis) to write your report.
To write about an industry, just adapt the steps listed here to discuss the segment as a whole.
Determine if the company is in a strong competitive position, and decide if it can continue at its current pace successfully.
To identify a company’s corporate-level strategy, identify and evaluate the company’s mission, goals, and actions toward those goals.