Business Plan Cover Sheet

Business Plan Cover Sheet-12
They may even ask you to clarify your choice of location or reasons for selling this particular product.

They may even ask you to clarify your choice of location or reasons for selling this particular product.The business description can be a few paragraphs in length to a few pages, depending on the complexity of your plan.

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Just explain the factors you think will make it successful, like the following: it's a well-organized business, it will have state-of-the-art equipment, its location is exceptional, the market is ready for it, and it's a dynamite product at a fair price.

If you're using your business plan as a document for financial purposes, explain why the added equity or debt money is going to make your business more profitable.

You're going to provide service after the sale; competitor B doesn't support anything he sells. Now you must be a classic capitalist and ask yourself, "How can I turn a buck? " Answer that question for yourself, and then convey that answer to others in the business concept section.

You don't have to write 25 pages on why your business will be profitable.

Market strategies are the result of a meticulous market analysis.

A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales.If the statement of purpose is eight pages, nobody's going to read it because it'll be very clear that the business, no matter what its merits, won't be a good investment because the principals are indecisive and don't really know what they want.Make it easy for the reader to realize at first glance both your needs and capabilities.Support may come in the form of advertising, promotions and customer service.Once you've described the business, you need to describe the products or services you intend to market.This is important if you're seeking funding; the investor will want to know just how dependable your information is, and won't risk money on assumptions or conjecture.When describing your business, the first thing you need to concentrate on is its structure. wholesale, retail, food service, manufacturing or service-oriented.Be specific in showing how you will give your business a competitive edge.For example, your business will be better because you will supply a full line of products; competitor A doesn't have a full line. Competitor C has the reputation for selling the best French fries in town; you're going to sell the best Thousand Island dressing.You should also provide information on all the various markets within the industry, including any new products or developments that will benefit or adversely affect your business.Base all of your observations on reliable data and be sure to footnote sources of information as appropriate.


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