Business And Marketing Plan

Business And Marketing Plan-2
Here's an example of what a threats and opportunities section would look like for the Sumners and Associates firm: Threats: The company faces four identifiable threats in the coming year:1.Our computer system needs upgrading to the latest version of our accounting and tax software.It should provide you with a clear direction for your marketing efforts for the coming year, and it should give an incisive look into your company for all readers.

Here's an example of what a threats and opportunities section would look like for the Sumners and Associates firm: Threats: The company faces four identifiable threats in the coming year:1.Our computer system needs upgrading to the latest version of our accounting and tax software.It should provide you with a clear direction for your marketing efforts for the coming year, and it should give an incisive look into your company for all readers.

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For the business market, most of our work is for restaurants, service stations, independent convenience stores and a large courier service.

Competition for our immediate market is a group of eight firms roughly comparable to our company.

We'll need to consider opening a south-side office or look into ways to use couriers or electronic communications to make ourselves fully competitive in providing our services. Morrissey's Inc., a long-time client, has purchased three significant restaurants in the adjoining county and has expressed an interest in having us take over the accounting work for these operations.

This should provide us a great chance to hire one and perhaps two additional people.2.

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Every how-to book on the market has a different take on the essential elements of a marketing plan.

Your marketing plan will provide a good arena to test different snapshots of the market against each other.

Threats and Opportunities This section is an extension of the "market situation" section, and it should focus on the bad and good implications of the current market: There are lots of places to go to get information on the trends in your market.

We have to assume they now have our current client list and will make solicitations based on their greater size and service capabilities.4.

Growth on the south side of town is outstripping growth on the north side.

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