Several months ago I was in the airport in New Delhi, India, with time on my hands. You are selling yourself at a good price and whoever hires you will get the deal of a lifetime. If you can communicate this and nothing more, your cover letters will be outstanding. You get jobs by making employers offers that seem almost too good to be true. What if the person in the New Delhi airport instead had said this to me: “I am the only manager of this store. “This is the best-performing Mont Blanc airport store in the world. The closest competitor to our store was in Frankfurt, Germany, and they only did million.” “I have made my employers successful everywhere I have ever worked.” “Before running this store, I ran a huge call center and increased their volume of business by more than 500 percent in three years.” However, the young man did not tell me this; if he had, he would have immediately piqued my interest.I started looking around one of the shops, and after a few minutes, the person working the counter posed a surprising question. When your mail arrives each day, you experience the same feeling as many employers. I would have thought: The point is, it is what you make employers think of you that matters.Too many people approach their job searches from the perspective of their own needs.Tags: Homework Sites For StudentsEssay Club Part TwoMy Papa Waltz Analysis EssayHomeworks FurniturePhilip Man Essay Meaning Of LifePiano Lesson EssayWriting Good Thesis IntroductionCope CourseworkTruth Is Courage Essay
[A] Make Sure You Understand What You Have to Offer Before you do anything with your cover letter, it is important that you understand exactly what you have to offer.
This means that you need to understand how you can make employers money, save them time, and benefit them in a variety of ways.
If your cover letter refers to you are on the right track. You need to tell employers how much time you can save them, and make this as clear as possible.
In the working world, a lot of people come into the office and do not produce much.
They look at the computer, they daydream, and they talk on the phone.
These are the sorts of employees that people do not want to hire.Several years ago I walked out of a movie theater in New York City with a friend of mine.A man on the street was selling a few watches out of a Macy’s bag.Someone like this is worth more money than someone who does not work hard. Example: “When our CFO was forced to reduce our accounting department from six people to one, I was the person chosen to stay.In addition, many people are able to do the work of several people. I did the job of six people successfully and received four raises within two years.” Example: “In my past two law firms (both over 100 attorneys), I have consistently billed more than 3,000 hours a year and have been among the top 2 or 3 billers in the firm.” You need to make sure that you are communicating how productive you can be to your potential employer. A good CEO earns his or her company money through decisions and strategy.Too many people approach their job searches from the perspective of their own needs. “Because I would like to work there.” We bantered back and forth for some time, and at no point did he give me any justification, potential benefit, or reason whatsoever to hire him. As ridiculous as this may sound, this is exactly what most people do when they are looking for a job.They need a job, they need to make more money, they need flexible working hours and benefits. In fact, this “me-too” method of job seeking is unlikely to get you anywhere. Instead of approaching your job search from the position that you need something, you will be much better off approaching it from a position of selling something. If you hire me, I can make your business unbelievably successful.There are offers from home improvement stores, offers from cruise lines, offers from people in the neighborhood selling various home services, catalogues from retailers, and more. Every year Publishers’ Clearinghouse sends out direct mail pieces by the thousands. Employers need to think that you can make them lots of money.One—or perhaps a few—of these offers will get your attention; the others you will throw away, because whatever it is that they are offering does not appeal to you. The envelope immediately gets your attention: You have a chance to win millions! Applicants are approaching them for jobs all the time, just as you get offers in the mail all the time.When you sell something for drastically less than the competition, it is easy to sell it.You will get attention in your cover letters and in your job search when you portray yourself as an incredible discount.